Project Details
- Site Goals
- The main goal is to inform potential clients about the services offered and bring in new business.
- Basic Demographic Information
- The intended audience is tourists and locals wanting to learn more about the city they live in. The site will allow for more tourists to learn about the company and schedule tours.
- Deeper Dive into Goal Setting
- The opportunity I see is to expand the customer base. Right now the company relies on word of mouth and phone book ads, having a website will allow for people not in the area to find them.
- Calls to Action
- The client would like customer's to fill out a contact form and book a tour.
- Competitive Analysis
- Portland Walking Tours
Portland Walking Tours is another tour company that offers walking tours of the Portland area. This website offered a lot of information but was very crowded and not well organized. - Oregon Tour Company
Oregon Tour Company is another tour company the offers tours of different areas of Oregon. This website was easy to navigate, pleasing to the eye and offered a good amount of information. Because they are more spread out their expertise is not as specific as Portland Historical Tours. This is what I would highlight in the website, their experience and knowledge.
Content Index
Home Page
- Title: Home Page
- Page URL: portlandhistoricaltours.com
- Purpose: To give basic information about the company and the services they provide.
- Assets: Company logo will be used in the top right hand corner. Portland Historical Tours picture will be used underneath the header and above the main. The sign up button and small downtown, growth, and landmarks tour pictures will be used on the left hand side of the page.
Landmarks Tour
- Title: Landmarks Tour
- Page URL: portlandhistoricaltours.com/Landmark
- Purpose: To give information about the Landmarks tour
- Assets: Company logo will be used in the top right hand corner. Landmarks Tour picture will be used underneath the header and above the main. The sign up button and small downtown, growth, and landmarks tour pictures will be used on the left hand side of the page.
Growth Tour
- Title: Growth Tour
- Page URL: portlandhistoricaltours.com/growth
- Purpose: To give information about the Growth Tour
- Assets: Company logo will be used in the top right hand corner. Growth Tour picture will be used underneath the header and above the main. The sign up button and small downtown, growth, and landmarks tour pictures will be used on the left hand side of the page.
Downtown Tour
- Title: Downtown Tour
- Page URL: portlandhistoricaltours.com/downtown
- Purpose: To provide information about the Downtown Tour
- Assets: Company logo will be used in the top right hand corner. Downtown Tour picture will be used underneath the header and above the main. The sign up button and small downtown, growth, and landmarks tour pictures will be used on the left hand side of the page.
Reservations
- Title: Reservations
- Page URL: portlandhistoricaltours.com/reservation
- Purpose: To provide customers the opportunity to book a reservation and/or contact the company
- Assets: Company logo will be used in the top right hand corner. Portland Historical Tours picture will be used underneath the header and above the main. The sign up button and small downtown, growth, and landmarks tour pictures will be used on the left hand side of the page.